A Roadmap to Consulting

24. October 2012

Jennifer Kruschwitz

At last week’s Frontiers in Optics meeting, OSA member and thin-film consultant Jennifer Kruschwitz shared her advice about how to prepare for a career in consulting during a Minorities and Women in OSA event. Jennifer was recognized as Digital Rochester’s 2012 Technology Woman of the Year.

There are a lot of reasons why one might want to pursue a career in consulting. For me, self-employment was something I’d always wanted to do. It was in my nature: Both my parents and siblings owned their own businesses, and I viewed the prospect as familiar and doable.

Others might find that they’ve hit a wall in their current job; even though they always get excellent reviews at work, they consistently get passed over for promotions. For still others, consulting could be the option that allows them the flexibility they need to balance work and family or to circumvent the frustrating “two body” problem, in which professional couples must figure out how to live in the same geographic location when relevant jobs there are limited for one of them.

No matter what your reason, you’ll need to prepare well before embarking on your journey toward consulting by taking the following steps.

Gain expertise in your field. In whatever job you have, you can set the stage for a consulting career by becoming the go-to person for challenging tasks. Find ways to add value to any project you are involved with and learn how to be productive between projects, so your expertise is always growing. Also, the more you can publish and present your scientific work, the better. Getting your name out to the community is critical.

Build your network. As you build your reputation, grow your network as well. You’ll want to get to know not only other scientists, but other professionals in the small business community. Volunteering with professional societies is a great way to start.

Put yourself on solid financial footing. Try to start your business from a strong financial position. You can do this by reducing your personal debt and saving as much money as possible. Before you get started, you’ll need to research your rates so that you can justify them to your clients and yourself. If you set your rates too high, you may not get any business; it you set them too low, others may perceive your work to be of low quality. Finally, think about how willing you are to be flexible with clients based on their particular situations.

After you’ve taken the plunge, the next step is to build your business. You might pursue one of more of the following options.

Partner with a larger firm that doesn’t have your specialty. Keep on top of the businesses in your field and related areas so you can identify those that provide a good, strategic fit. Then set up a time to talk with a contact there about how you can work together to your mutual benefit.

Work for a previous employer on a contractual basis. This possibility is one reason you shouldn’t burn bridges when you leave any job. You can never count out any company as a potential client or partner down the line.

Complement your business with another form of income. Whether it is a teaching position or research gig, having another role can help sustain you financially while also contributing to your portfolio of skills.

By being prepared, you can position yourself strongly as a fledgling business. Don’t let a lack of confidence get in your way. If you are nervous about being a consultant … pretend you’re somebody else! You (or your alter ego) can do it!

Jennifer D.T. Kruschwitz (jkconsult@kruschwitz.com) is a Senior OSA member and principal optical coating design engineer at her own company, J.K. Consulting, Rochester, N.Y., U.S.A. She is also an adjunct professor at the University of Rochester and an adjunct associate professor at the University of Arizona.

Career, Communication skills, Consulting, Job Search, Nontraditional science careers, Small business and entrepreneurs , , , ,

Launching Your Consulting Career

13. January 2011

by Jennifer Kruschwitz

In a previous post, Jennifer Kruschwitz helps optics professionals to determine if consulting is the right career path for them. Here she provides advice for how to start your business once you’ve decided to make the leap into the consulting world.

You’ve made the decision: You want to be a consultant. If the opportunity to do a little “pre-launch” planning is available, the first thing to do is pay off any accumulated debt. It is often said that consultants make large amounts of money. That might sometimes be true, but the money often comes in waves. There may be times you are so busy that the money seems to be rolling in, but these may be followed by periods when it’s a struggle to find work.

Start from a strong financial position. Be sure that you have a financial safety net in place for the lean times. When things are going well, you should always be prepared to contribute a significant percentage of your earnings to your safety net.

Get your paperwork in order. You’ll need brochures to describe your abilities, invoices, business cards and letterhead. Stick to a budget: flashy items are expensive, so keep everything simple.

Learn to be a legal eagle. You will need a good understanding of contracts, nondisclosure agreements, and so forth. If you can acquire legal counsel before launch, get acquainted with key aspects of intellectual property and ownership law. Most contracts are very specific in that the customer retains rights to all of the IP that comes out of the consulting agreement. Make sure that the confidentiality of any information provided to a customer will not stop you from being able to work for other clients.

Determine your rates. Establishing an hourly fee is not as straightforward as you might think. One way to determine a ballpark rate is to take the amount of money you would like to earn in a year and divide it by the number of hours you plan to work. Or you could take the hourly rate currently being paid by an employer and multiply that number by two or three. Make sure your rate includes business costs as well as salary. These costs can include health care, life insurance, retirement, business overhead, legal and accounting fees and self-employment taxes. Whichever way you calculate your “worth” as a consultant, here are a few things to keep in mind:

• Research consulting rates for your field. Know what rate will allow you to maintain a competitive edge.

• Be ready to justify your rates. If you are an expert, your rates should reflect that expertise. It has been observed that consultants who charge too little for their services are not taken as seriously by clients.

• Be flexible and know your market. There may be times when, to win a job, you need to change your rates to meet the range specified in a given proposal.

Don’t forget the IRS. Keep your financial records well organized. Open a separate checking account for the business—it makes it easier to keep track of your earnings—and pay yourself from that account. Keep all receipts related to business activities (i.e., parking, tolls, travel, supplies) in a central location and, if you can, enter them in a database. If the business is run from the home, save utility bills, phone bills and so forth. There are specific requirements governing the deductibility of expenses incurred by home-based businesses, and the consultant needs to be aware of them.

It’s a good idea to have a tax advisor available to get things up and running. The Web site HRBlock.com has helpful tips for the self-employed. There will be self-employment taxes to consider in addition to income taxes. Estimated taxes on your consulting income must be paid quarterly to the federal and your state government. There are heavy penalties associated with not paying quarterly taxes on time and in the proper amount. Organized recordkeeping and timely tax payments will make tax time a relatively painless experience.

Consultants are a fundamental component of today’s business marketplace, but consulting is not for everyone. Once you decide to start a consulting business, there’s no doubt there will be challenges ahead. The ways in which those challenges are met and overcome determine the ultimate success of the consultant.

Jennifer D.T. Kruschwitz is an OSA member and senior optical coating design engineer at her own company, J.K. Consulting, Rochester, N.Y., U.S.A.

 

Consulting, Profiles, Small business and entrepreneurs, Women in Science , , , , , , , , ,

Is Consulting Your Calling?

3. December 2010

By Jennifer D.T. Kruschwitz

The Webster’s Dictionary definition of a consultant is “one who gives expert or professional advice.” An individual looking to make a career out of consulting would probably change the definition to “one who gives expert or professional advice to a customer for a fee.” People choose careers in consulting for many reasons. Some have made becoming a consultant a personal goal. The recently retired may want to continue on in business outside the confines of a 9-to-5 job.
 
Some people are seeking a way to transition out of a conventional job that no longer satisfies them. Others look to consulting when changes in family life make a more flexible work schedule necessary. Whatever the reason, before starting out it’s important that one know how to make the transition into self-employment and how to qualify oneself as a consultant.
 
Many books have been written on the topic of consulting as a career. Two that I believe give helpful insights are The Overnight Consultant, by Marsha D. Lewin, and The Scientist As Consultant, by Carl J. Sindermann and Thomas K. Sawyer. Both books qualify the successful consultant as an expert in his or her field.
 
The necessary expertise can be attained by extensive academic study and work, including graduate degrees, post-doctorate studies and professorships, and/or by time spent working and doing research in a particular field.
 
But expertise in your field is only part of the recipe for success. Sindermann points out that for the scientific consultant, networking, marketing and running a business are equally important areas, in which scientists may have shortcomings. Here is a quick checklist to consider before diving head first into consulting:
 
Do you like to work with people? The best way to maintain a healthy business is by networking. Maintaining personal relationships with colleagues, customers and potential clients is an important part of a successful consulting business.
 
Are you self-motivated? As a consultant, there will be times when you will have to initiate activities that may not strike you as being particularly exciting. For examples, you may be involved in a project that isn’t challenging or making phone calls to potential clients.
 
Can you communicate and translate your craft to those outside your field? A consultant often has to make presentations or prepare proposals or reports for customers who have no background in his or her science. Consultants who can articulate their work to people of any academic level will be the most successful.
 
Are you prepared to multitask? The self-employed are not only the presidents of their own businesses, they are also in charge of administration, information technology, Web design, advertising, sales, marketing and janitorial duties. A successful consultant can wear many different hats simultaneously and still be productive.

Jennifer D.T. Kruschwitz is an OSA member and senior optical coating design engineer at her own company, J.K. Consulting, Rochester, N.Y., U.S.A.

 

Career, Consulting, Job Search, Nontraditional science careers, Small business and entrepreneurs, Women in Science , , , , , , , , ,