Bright Futures Q&A: Michelle Xu

27. October 2014

 

OPN: Many people in science initially envision themselves in an academic career. Was that your initial goal? If not, what career trajectory were you envisioning for yourself?

I did not initially consider an academic career because I was told that I was not smart. On one of my first grade tests, I thought that 1+1=11.

As I got older, however, I discovered “grit”, and started to excel academically as well as in sports, art and music. When it was time to pick a college major, I had the option to attend programs in fine arts at the Rhode Island School of Design, business at Carnegie Mellon University or engineering at the University of Toronto. The three disciplines, all of which I loved, sat in orthogonal planes. There was no Venn diagram or spreadsheet could help evaluate the pros and cons, so instead I relied on my instincts. Ultimately I wanted to engage in a practical and tangible discipline, so, I picked engineering.

My career goal is to provide solutions that benefit society, such as sensors and computing devices that collect, store, and analyze data to forecast trends and enable preventative measures. Private sector organizations like Intel work closely with the end-users and the products, and so I believe my goals can be implemented and achieved much faster here.

OPN: How did you end up at Intel?

I have a long history with the company—my first job offers after completing both my undergraduate degree and doctorate were from Intel. However, after both offers, I felt I needed to learn more basic science and satisfy my inquisitive mind, so I decided to stay in school. By the time I was a postdoctoral fellow at UC Berkeley, I had studied electronics, photonics, control theory, programming, cell molecular biology, chemistry and atomic physics.

While I was contemplating how to apply all that I had learned in mty almost 30-year academic career, an Intel manager found and recruited me. This time, I joined the company. Now, I am more knowledgeable and confident, and I am able to better contribute to Intel’s roadmap. I’m glad that I waited.

OPN: What was it like to transition from your lab to a large company like Intel?

It was great transitioning from Berkeley to Intel. I find it very exciting to start a new role in a new setting and to meet new people. Of course, I don’t move just for the excitement; instead, I pursue opportunities. I would be willing to relocate to the middle of a war zone for a good position—I have a very high tolerance for the difficulties associated with transitions like this, so there’s little I’m not willing to do for the right opportunity.

OPN: What is the culture like at Intel? How does it differ from other environments you’ve worked in?

Intel has 107,600 employees around the world, so the company culture is not homogeneous. Just like studying in different academic groups, the departments at Intel can vary greatly. I have held two positions at Intel: research assistant to Intel President Renee James, and engineer in the Intel Data Center Group. The culture in the first group is very professional and office-like, while the engineering group is similar to a university research lab setting.

OPN: What is your typical work day like and how does that differ from other work settings you’ve been in?

I have held two vastly different positions at Intel, so it really depends on the specific role. As the assistant to the president, I started working at 5:30 am and my days ended when I went to bed at 9:00 pm.

Now, as the data center engineer, my days start at 8:30 am. Because my team is distributed around the world, I work around the clock. Also, because I work with physical servers, I often stay in the server lab late into the evenings.

OPN: What are some of your own, personal characteristics that made the move to an industry career look particularly attractive?

I am compassionate, result-oriented, meticulous yet impatient, and ethically-minded. I am grateful that Intel values these qualities, in addition to my technical competencies.

OPN: What advice would you give to others looking to work with a large company such as Intel?

Regardless of whether you work for a large or small organization, it is important that you discover the career path that is best for you as an individual, by following your instinct and finding your passion.

Michelle Ye-Chen Xu is a member of the Intel Data Center Group, where she works in server rack networking and integration. Xu also served as the research assistant to Intel President Renee James. She received her Ph.D. in electrical engineering from University of Toronto, Canada, and was a postdoctoral fellow in atomic physics at U.C. Berkeley, USA. Xu was the President of University ofToronto OSA Student Chapter.

 

Career, Engineering, Graduate school, Job Search, Profiles , , , , , ,

Painlessly Managing Your Workload

2. October 2014

Arti Agrawal


I felt like I had spent the whole summer working without a vacation, and still my to-do list seemed endless. After spending a few days feeling frustrated and stressed at my lack of progress, I started reading up on how people manage to get it all done. It turns out there are a few tricks for managing your workload that I found very useful:


Take baby steps. When faced with a large task, I used to try to find a big block of continuous time to complete it. It was a challenge to block out such long slots in my schedule. Even when I managed to find the time, after a few hours I would get tired and lose concentration. This made the task take longer and caused me more stress. A better technique is to plan to do a smaller portion every day, and assign multiple sessions to the task. That way, you’ll come to your work with fresh eyes and operate at peak efficiency each time. Tasks get done faster with less mental pain!


Figure out your prime working hours. I find that if I work late into the night, I make more mistakes and wake up tired and cranky, so there isn’t much point in imitating my night owl colleagues. For me, the best time to work is immediately after I wake up, when I feel the most refreshed and focused. Figure out when you can concentrate best and do the most difficult or important work at that time.


“Open the file.” Sometimes I simply cannot motivate myself to complete an unwanted or boring task, so I procrastinate too long and get into trouble. Often, the hardest part is just getting started. This approach aims to address the problem. The idea is that if you get yourself to metaphorically “open the file” and jump into the project, you tend to work on it. Before you know it, you’ve made some progress.


Stop firefighting. I found that I was constantly dealing with tasks marked “urgent” and could not get anything done on other projects that were important to me. Color-coded, prioritized lists and turning off my email helped somewhat, but I needed more. To that end, I found the Eisenhower Decision matrix really useful. It helped me learn to prevent long-term projects from reaching the “urgent” state, and focus on what really mattered to me. It introduced an element of strategic thinking into my planning process.


Take a walk. Sometime the stress from work or other tasks can seem overwhelming. It becomes difficult to find energy and motivation, every task seems harder than it should and even ideas for research seem to dry up. You need inspiration and fresh air! Timely breaks, especially those spent walking or exercising outside, can wake your brain and freshen your mind. It helps calm the nerves and sparks creativity.


Arti Agrawal (arti_agrawal@hotmail.com) is a lecturer at City University London, U.K., in the department of electrical, electronic and information engineering at the School of Engineering and Mathematical Sciences. To follow her blog, visit http://artiagrawal.wordpress.com.

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How to Tell Your Advisor That You're Leaving Academia

28. August 2014

Jena Pitman-Leung, Ph.D. 

This post is based on content that has already appeared on the Propel Careers website. It is reproduced here with the author’s kind permission.

Many people enter into a Ph.D. program or postdoctoral fellowship thinking that they’ll be in academia forever. But for about 70 percent of trainees, this plan changes along the way. Sometimes it happens over a long period of time, and sometimes it happens quickly. Either way, their advisor is usually the last person to find out. Despite the changing culture, many advisors simply do not want their trainees to leave academia.

One of the questions that I've been frequently asked since joining Propel Careers is, “How do I tell my advisor I'm leaving academia?” For many people, the anticipation of this conversation is worse than any other conversation with their advisor.

I wish I could remember how I told my postdoc advisor, but I was too flustered to remember the details. I do, however, remember the outcome–thankfully, I received understanding and support. I've had a number of years to look back on this experience and talk to others who've gone through it, and I’ve identified a few tactics that made this conversation easier.

Give enough notice
When you decide to leave academia, try to give your advisor enough notice to make him or her feel comfortable. Most Ph.D. students begin looking for a postdoc position about a year before graduating, so this would be a good time to tell them you plan to look for a different job.

Have a research plan in place
Present your advisor with an exit plan to ease any worries about you leaving the lab with unfinished experiments. Create a list of work left to do, along with a timeline and who you will hand tasks off to, if necessary. Include as much detail as possible!

Have a future plan in place
You may not know exactly what you want to do after leaving the lab, but hopefully you have an idea. Once you choose a career path, allow yourself enough time to assess your skillset and build any skills needed to transition into your new role. If this requires some time out of the lab, tell your advisor what your plans are, why they are important to your career development and how you will build the skills you need without interfering with finishing your research.

Don't present your choice as a bad thing
You may feel guilty or like you are disappointing your advisor. Even if you get a less-than-supportive response, it is important to stay positive. Present the news as an exciting career transition, NOT as a backup plan. The more self-reflection you do ahead of time and the more confident you are in your decision, the easier this will be. It's okay if it takes a little time to get to this point–just remember, this is your career, and you are in charge.

Make sure they know you value your training
Ph.D. and postdoc training is incredibly valuable. Even if it's not the experience you hoped it would be, you can’t get through without learning something. You want your advisor to feel that the training you received will not be wasted. Your technical abilities, communication skills, ability to collaborate and work with others, train junior colleagues, grasp complicated questions, think critically and see solutions are skills that will be useful in careers outside of academia.

Although research trainee success is still defined by many granting institutions as “success within academia,” this is changing. As you progress in your career, check in periodically with your advisor to update him or her on your successes. This way, you can be included in faculty boasting as the former trainee who “helped discover the cure for cancer while working on a team at X pharma,” or the former trainee who “developed a medical device used to diagnose X disease.” As a bonus for doing this, you may make it easier for your peers to have their own discussions with your mentor!

Jena Pitman-Leung, Ph.D., is a Career Development Consultant at Propel Careers and has been with Propel Careers since August, 2013. During her graduate studies at Northwestern University and postdoctoral studies at the University of Massachusetts Medical School she was the primary mentor of over a dozen undergraduate and graduate students; providing career advice, and training them to be independent scientists. Prior to joining Propel, Jena worked as a consultant at a Boston-area firm specializing in fatigue risk management in 24/7 industries.

 

Academic careers, Career, Communication skills, Nontraditional science careers, Ph.D. Perspectives, Postdocs , , , , , ,

Effectively Personalizing Your Resume

26. August 2014

Arlene Smith

I recently attended a career-themed panel discussion at an OSA Topical Meeting. Scientists and engineers from industry and academia were represented in the panel and the audience, so this was a great opportunity to hear from both sides how to most effectively write a resume and cover letter. Here are some of the highlights.

Tailor your resume.
Some of the take-away points on the age-old issue of resume layout and content were perhaps unsurprising. The panel reiterated the importance of tailoring your resume to each job application, listing experience and skills relevant to the position to which you’re applying. Be selective! An application for an industry role doesn’t require an in-depth publication list; a list of “selected publications” related to the role is sufficient. This becomes increasingly important as you get more experience and your project and/or publication lists grow. First, list the experience that is most applicable to this job opening, then, if space allows, additional information can be included. For each prospective job, rank your achievements and experience in order of pertinence and build your resume from there.

Personalize your cover letter.
While the resume conveys that you fill the prerequisites for the role, the cover letter is where you can show your enthusiasm. For example, you might highlight the experience and skills that are relevant not only to this role, but to the company’s mission statement or to the academic department’s broader research goals. The panel expressed their frustration with the frequency of generic cover letters crossing their desks, so put in the time and effort to make yours stand out and show that you’re passionate about the position.

Consider your personal interests.
Just how important is the “personal interests” section of a resume? Does a prospective employer actually pay attention to your extracurricular activities? This section is typically very short and devoted to showing a bit of your personality in just a few words. Do you love team sports? Craft beers? Rebuilding your robot vacuum cleaner so it can fetch your paper and brew your morning coffee? If so, be prepared to talk about it.

A hiring manager with several years of interviewing experience highlighted how this seemingly innocent list of hobbies can prove an important topic during the interview, and can be a potential downfall for a candidate. If an interviewee professes a love for playing basketball in their spare time, this manager will inquire as to the air pressure level they use when pumping up the basketball. When the audience expressed their shock at this line of interview questioning, the hiring manager simply explained that, in his view, a technically-minded person would know this information, or at least possess the skills to give a good estimate.

So, do you like to lift weights at the gym? Do you like playing the latest Call of Duty game interactively via a Bluetooth headset? Do you play racquet sports or guitar? If so, it’s time to do your homework. Be prepared to explain why you chose to include those particular personal interests, and explain how they could relate to the job that you’re applying for. This is another opportunity to make yourself stand out and show how uniquely qualified you are for a position.

Arlene Smith (arlsmith@umich.edu) is a research fellow in the department of internal medicine at the University of Michigan, U.S.A.

 

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Three Simple Steps to Networking Success

10. July 2014

Arlene Smith

I want to address a topic that is almost essential for career progression but can strike fear in an introvert’s heart: networking. Although it may feel like you’re the only one who gets nervous in networking situations, you’re not alone. Everyone fears rejection or embarrassment, but you don’t need to be afraid!

If speaking with your optics idol or asking a question makes you queasy, the following approach can quell your fears. I urge you to try it out.

1. Make your approach
The first step is deciding how to approach someone and begin a conversation with him or her. If you are in a panel session, approach a speaker and say, "I have a question and I would like to hear your thoughts." This shows the panelist that you value his or her opinion.

 If you are in an informal networking situation, try approaching a group and simply asking, "May I join you?" Remember, networking is about meeting new people. They want to meet you, too.

When deciding who to approach and how, ask yourself, "What’s the worst thing that could happen?" The very worst possibility is that the panelist or group isn't friendly, in which case you just move on. A better question to ask is, "What’s the BEST thing that could happen?" If you don’t put in the effort, you could miss out on great opportunities.

2. Have a conversation
After introducing yourself to someone and exchanging basic information, start asking him or her questions. I estimate that 90 percent of networking is showing interest in other people, so be sure to focus on the person to whom you’re speaking. Sometimes conversation flows naturally, but other times it might take more effort. Here are some good questions to get a dialog started: 

What are you currently working on?
• What result do you expect to see?
• What has challenged you?
• What has been your biggest success?
• Is there anyone here you hope to meet?

3. Follow up
When it is time to move on, exit the conversation by simply saying, "It was nice to speak with you. May I have your business cards/emails? I need to see a few more people today, but we should get in touch." Make sure to follow up:

• Write down a relevant detail from the conversation as soon as possible. This will help you remember the conversation and reconnect with that person later.
• Within two days, make contact and mention a specific point that you discussed. If you meet a lot of people, prioritize your list and contact the individuals you deem most likely to be helpful first. Contact the others at a later time.
• Make an effort to keep in contact with important people. Don't let them forget about you.

Arlene Smith (arlsmith@umich.edu) is a research fellow in the department of internal medicine at the University of Michigan, U.S.A.

 

Career, Communication skills, Conferences, Job Search , , , , , , ,

Pursuing Science in South Africa

19. June 2014

Yaseera Ismail

I have worked and studied at South African universities since beginning my undergraduate degree. I started my research career at the Council for Scientific and Industrial Research (CSIR), which is one of 10 national research facilities, and I am currently based in the Quantum Research Group at the University of KwaZulu-Natal (UKZN). Here, I will reflect on some of my experiences studying in South Africa.

Freedom of choice

One benefit of attending university in South Africa is the unique structure of the degree system. The arrangement is unusual in that there are four exit points during the completion of three degrees. We start off with a three-year Bachelor of Science (B.Sc.) degree, followed by a year of honors studies. The masters and doctoral degrees begin after the honors year. If you are not pursuing a career in research, you have the option of completing your education after earning a B.Sc. This allows students to tailor our honors year material to the research area we wish to pursue during our M.Sc. and Ph.D., and so we are more prepared and focused when beginning those higher-level degrees.

Availability of resources and funding

South Africa has a growing scientific community, but the opportunities for collaboration and networking are still limited. This can impact the level of research and the growth of facilities taking place in the country. If you are trying to build a research group, it may take more effort and time than other places. However, the lack of certain resources encourages us to look elsewhere for necessary expertise. This helps us build relationships with researchers across the globe. There is also funding available to promote and host national and international conferences, and there are extensive online resources to help fill any gaps.

A prerequisite for registering for a M.Sc. or Ph.D. degree at any South African university is a source of funding for the duration of your studies. Most candidates are awarded a scholarship either by the Department of Science and Technology, the National Research Foundation or national facilities such as the CSIR. The South African government recently set a target of spending 1.5 percent of its budget on research and development by 2018. Funding is also provided by universities such as UKZN, which has its own scholarship program.

Networking opportunities

I have been fortunate enough to attend 22 academic conferences since completing my M.Sc. Conferences are excellent platforms to grow within your field and expand your network of colleagues and friends. There is one major national physics conference in South Africa, known as the South African Institute of Physics Conference. It is hosted annually by various institutes and is currently in its 59th year. My research group also hosts the Quantum Information Processing Communication and Control (QIPCC) Conference each year. This meeting is focused on quantum optics and information science, and is an initiative of the South African Research Chair for Quantum Information Processing and Communication.

Joining professional associations is also a great way to network, and there are several options in South Africa. The South African Institute of Physics is a prominent association for researchers. It has student memberships and provides discounts for student conferences. There are also three OSA Student Chapters: Durban, Pretoria and Stellenbosch. I am part of the newly formed Student Chapter at the UKZN, Durban. Since we joined OSA, we have had numerous avenues opened to us. I recently attended an IONS conference in Montreal, Canada, which was a wonderful experience for me and gave me lots of ideas for growing our Chapter at UKZN.

As a South African student, networking opportunities and the increasing availability of resources have played a major role in expanding my opportunities as a young researcher. I am happy to be contributing to the developing community of scientists in my country.

Yaseera Ismail completed her masters at the CSIR-National Laser Centre in Pretoria, South Africa, where her research focused on novel laser beam shaping for optical trapping and tweezing. She is currently completing her Ph.D. in quantum communication within the Quantum Research Group based at the University of KwaZulu-Natal, Durban, South Africa.

Academic careers, Career, Conferences, Graduate school, International careers, OSA Student Chapters, Ph.D. Perspectives , , , , , , ,

Building Your “Soft Skills”

5. June 2014

Lauren Celano

This post was adapted from content on the Propel Careers website and BioCareers.com. It is reproduced here with the author’s kind permission.

I often advise Ph.D. students on career planning and the various job options available to them. When I ask them to discuss their specific skills, many of them focus only on their research and technical skills. These are “hard skills,” such as genetics, computer science, chemistry or pharmacology. When I inquire about “soft skills,” I am often met with looks of confusion. Below are a few examples of “soft skills” that can help scientists become well-rounded job candidates in many different fields.

Teamwork
A Ph.D. student who works on a multi-disciplinary project team, for example, a cell biologist who works with a biochemist and a pharmacologist to understand a disease pathway, must have good teamwork skills to be successful. The same is true for someone who works on or leads a collaborative project with other labs in and outside of their institution, industry partners and foundations. These experiences provide examples that can be shared with potential employers to illustrate how one successfully worked on or led a team and learned through the process of working with others.

Non-Technical Writing
Many scientists are accustomed to writing manuscripts, grants, review articles, and of course, the ever-popular thesis. While this type of scientific communication is important, the ability to communicate with those outside your field of study is invaluable.

In fact, Albert Einstein is often credited with saying, “If you can’t explain something simply, you don’t understand it well enough.” To develop these skills, students can make an effort to write for different sources, such as the school newspaper, departmental newsletter, association publication or a personal blog.

Verbal Communication
Public speaking is a valuable asset for the career scientist. Students can build this skill through teaching and speaking at conferences, departmental meetings, association conferences, as well as foundation and charity events. One should also take on leadership roles in student organizations and associations (for example, OSA Student Chapters) as well as groups such as Toastmasters.

Networking
Formal and informal networking opportunities are everywhere; you just need to know where to look. Examples include participation in student government, technical interest groups and clubs and professional and industry organizations. Some professional organizations even have student affiliates.

More generally, you can find networking avenues are through common interest, advocacy and charitable groups, and social and professional networking events. In fact, I would bet that there is a networking opportunity to be had just about every night of the week. You just have to be willing to seek it out, and more importantly, gather the courage to attend and participate. You never know who you might meet—it’s truly up to you.

In today’s job market, hard skills are not always enough to get you into that perfect role. Employers are looking for “the whole package”: people who have the right mix of both soft and hard skills. Take the initiative to immerse yourself in opportunities to grow and develop in new directions. The effort will pay off.

Lauren Celano (lauren@propelcareers.com) is the co-founder and CEO of Propel Careers, a life science search and career development firm focused on connecting talented individuals with entrepreneurial life sciences companies.

 

Academic careers, Career, Communication skills, Conferences, Job Search, Ph.D. Perspectives , , , , , , ,

A Woman's Place Is in the Lab

1. April 2014

Arlene Smith

As a female engineer, one becomes accustomed to being a minority: in the lecture theatre, in the graduate lab and in the workplace. We have come a long way from the days when women scientists were an anomaly, but the number of women choosing STEM courses and careers still lags behind our male counterparts. Increasing female representation in STEM, from the classroom to leadership roles, requires increased support not just within the research and education communities, but also from hiring managers in industry.

 A recent study carried out by U.S. business school professors at Columbia University, Northwestern University and the University of Chicago found that a gender bias is still present at the hiring level for STEM roles. Hiring managers, both male and female, were asked to rate candidates based on their completion of simple mathematical tasks. When the managers were provided with no information other than appearance, men were twice as likely to be hired for a mathematical task then women. If a woman’s performance on the task was equal to that of a man, the man was still 1.5 times more likely to be hired for the role. The authors also concluded that, in an interview scenario, males tend to overestimate future performance, whereas women underestimate. Employers do not appreciate the extent of this bias, nor do they compensate for it at the point of hire.

In February 2014, the AIP Statistical Research Center released the results of a survey of U.S.-based Ph.D. graduates. The year 2012 saw an increase of 131 percent in the number of women completing Ph.Ds. in physics, compared with 2001. However, this accounts for just 20 percent of the total physics Ph.D. graduates in 2012. While this trend is encouraging, it’s clear that women are still underrepresented in the field and thus the graduate job market.

To increase female participation, there is an onus on women in the field to foster change, to take action and become involved. We need to communicate more, both with each other and with our male colleagues. This can mean outreach to middle and high schools, or staffing an industry booth at a career fair. You can show your support through mentoring programs and local and national societies and networks. Involvement is not limited to women— you don’t have to be female to recognize the advantages of a diverse workforce and support equality in the workplace. If women no longer fear that they will have to struggle against unfair prejudice in a STEM career, then more women will choose to study those subjects.

Luckily, we are not starting from scratch. Minorities and Women in OSA and SPIE Women in Optics provide seminars and networking opportunities for female scientists and engineers in optics. Connecting Women in Science, Technology and Entrepreneurship (WiSTEE Connect), established in 2013, provides an opportunity for connectivity and mentorship among women in science and engineering. I encourage you to educate yourself on these groups, as well as others on your campus or in your workplace, and support their efforts in building a more diverse and equal optics community.

What does it mean to be a female optical scientist today? For me, it means being part of an established, vibrant and growing community. What will it be like tomorrow? The trajectory will likely have its peaks and valleys, but we have every reason to be optimistic about the future—because it is ours to shape.

Arlene Smith (arlsmith@umich.edu) is a research fellow in the department of internal medicine at the University of Michigan, U.S.A.

 

Academic careers, Career, Job Search, Women in Science , , , , ,

Learning by Teaching

13. January 2014

Takayuki Umakoshi

The people in my family are not very familiar with science. I sometimes wish that I could discuss my work with them, but it is not easy to explain my research to people without a scientific background. This is just one of the many instances in which we as scientists need to communicate our work to people without extensive scientific knowledge. Communication skills are crucial to your success—for example, when applying for government funding for your research. Even if you get tremendous results, they won’t have an impact if you cannot explain them properly and make their significance understood.

Engaging children with science
My OSA/SPIE student chapter at Osaka University, Japan, recently held an outreach activity called “Super HIKARIJUKU.” During this annual event, we invite about 50 elementary school students to our campus and showed them how fascinating science can be through optics-related experiments. This year I served as a student chair, and the event was very successful. The kids had a great time and learned a lot about light. After helping to organize the event, I realized that discussing science with children taught me some important lessons about how to communicate scientific topics with non-scientific people.

Communicating successfully
In order to get our message across to the students, we had to do a lot of research. We asked parents and teachers what the children already knew, so we were aware of their level of scientific knowledge. We also found out about the latest popular cartoon characters, so that we could use fun images and concepts that children already recognize and enjoy to engage them even further. Practicing and testing our demonstrations was also very important—we showed the experiments to non-scientific people so that they could give us advice on the best way to make ourselves understood and to get kids excited about the subject matter. It took quite a bit of planning and effort, but we ended up with a really good set of experiments. Our thoughtful, hands-on demonstrations allowed us to explain complex concepts to children who might not have understood them otherwise.

Applying these skills
The communication skills that we learned by working with children are also applicable to adults outside of our very specific fields. I discovered that you need to be able to break down complicated ideas into simple, understandable pieces so that they can be useful to a wider audience. Think about what language will be most comprehensible and interesting to your listeners. Where possible, hands-on demonstrations are extremely helpful and can make seemingly abstract concepts much more engaging. If you are capable of making your research easier to understand, then it will be much easier to communicate its importance. Through my work with OSA, I realized that outreach activities like these are not only informational for our audiences, but also teach us how to communicate effectively. Teaching is learning.
 
Takayuki Umakoshi (umakoshi@ap.eng.osaka-u.ac.jp) is a Ph.D. student at Osaka University, Japan, and president of the Osaka University OSA/SPIE student chapter. For more information, please check out his website: https://sites.google.com/site/takayukiumakoshiwebsites/.

Career, Communication skills, OSA Student Chapters , , , , , ,

How to Build Your Online Brand Using LinkedIn

12. November 2013

Lauren Celano

This post is based on content that has already appeared on the Propel Careers website and BioCareers.com. It is reproduced here with the author’s kind permission.
 
Your online personal brand—the way that you portray yourself on the internet and how others perceive you—is very important for networking and job searching. Even if you are not currently looking for a job, you can use social media sites like LinkedIn to your advantage. Below are a few examples of how developing your LinkedIn profile can help you progress in your career.

Networking

After meeting new colleagues at a networking event, you probably follow up with a LinkedIn request. When someone clicks on your profile, what will they see? Will they only see your job titles, or something more descriptive, like details about what you have done in each of your positions? Will they see a photograph or a blank space where your profile picture should be? Will they see organizations that you belong to and articles that you have published, or has this information been left out entirely?

When people look at a LindedIn profile, they like to see a professional profile picture (so that they can figure out if they remember you), along with details about your background, experience and education. If you have a nicely filled out profile, then it shows that you are serious about your professional persona and by extension, your career.

Informational interviews

If you ask for an informational interview, the person you ask will almost always look at your LinkedIn profile before speaking with you, even if you send them your resume. They want to learn more about you and also find out if you happen to have any connections in common. Having some background and additional details about you will help them provide the most useful and relevant information during the interview.

Job interviews

If you are actively interviewing for a new job, it’s also extremely likely that the people interviewing you will look up your LinkedIn profile. As in the previous example, if your profile does not have a lot of detail, then it isn’t helpful to the interviewer. You will have missed an opportunity to showcase yourself early on and leave a positive impression before the interview even starts.
 
Recruiter searches

Recruiters, either internal or external to a company, routinely search LinkedIn to identify individuals who could be good matches for jobs they are working to fill. They search using keywords as well as title, company, education, etc. If your profile isn’t complete, then you won't be easily picked up by their searches. Even if they do manage to find you, without important information in your profile, recruiters may not contact you since they won't be sure if your skills and experience are relevant to the position.

In today's web- based world, information is everywhere. The way people brand themselves online matters more than you might think. You can give yourself an advantage by spending some time to ensure that your LinkedIn information is complete and up-to-date. Good luck building out your profile—the effort will go a long way!

Lauren Celano (lauren@propelcareers.com) is the co-founder and CEO of Propel Careers, a life science search and career development firm focused on connecting talented individuals with entrepreneurial life sciences companies.

 

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