How to Use Your Business Card

21. July 2014

Arti Agrawal

“Here’s my card.” How often is this sentence uttered at conferences, meetings and other networking events? The ubiquitous business card is a marvelous thing, and its repertoire of functions is expanding beyond just providing your basic contact information.
 
Make an impression.
The first time I saw a card with a long string of letters after the name, I was bemused. What do all of those acronyms mean? Why are they included? That’s when I realized that this rectangular piece of paper can be more than a convenient way to give someone your email address. Increasingly, business cards are becoming miniature CVs: some cards list every degree the person has acquired (and perhaps even where they were earned) and all of their professional affiliations.
 
When you state on your business card that you are a member or fellow of a professional organization, or are chartered in your profession, you relate key achievements, abilities and your professional standing to the reader. You are starting to sell yourself before you give someone a full CV. Presenting someone with your card is a way to both inform and impress, and including some additional details can help you stand out from the get-go.
 
Strike the right balance.
But how much additional information about your qualifications is appropriate to include on your card? Is this the proper context for telling people where you did your undergraduate degree many moons ago, or to which institutions you pay a yearly membership fee? It’s important to strike a balance between providing the a few key details to catch the right person’s eye, and inundating readers with unnecessary and possibly incomprehensible information. Do some research on what is standard in your profession, and look at the card carefully to be sure that it’s not difficult to read. Regardless of what you decide to include, the card should be simple and easy to decipher.
 
Be careful with acronyms.
Certain acronyms and abbreviations can provide valuable information for those in a specific field, but for others, they can be befuddling. For example, within the U.K. physics community, “FInstP” signifies being a Fellow of the Institute of Physics. But to someone outside of the country or the field, it might make no sense at all. Listing “SMOSA” on a card may lead some readers to think of the fried Indian snack of samosas, but the intention is to state that the card owner is quite distinguished and is a Senior Member of the Optical Society! Choose your acronyms with care, and be ready to explain them.
 
A card can’t convey context, so you can’t depend on it alone to get your message across. However, when used correctly, a business card can provide a valuable snapshot of your professional life. Use your card to grab someone’s attention, and then follow up by filling in the details.
 
Arti Agrawal (arti_agrawal@hotmail.com) is a lecturer at City University London, U.K., in the department of electrical, electronic and information engineering at the School of Engineering and Mathematical Sciences. To follow her blog, visit http://artiagrawal.wordpress.com.

 

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Three Simple Steps to Networking Success

10. July 2014

Arlene Smith

I want to address a topic that is almost essential for career progression but can strike fear in an introvert’s heart: networking. Although it may feel like you’re the only one who gets nervous in networking situations, you’re not alone. Everyone fears rejection or embarrassment, but you don’t need to be afraid!

If speaking with your optics idol or asking a question makes you queasy, the following approach can quell your fears. I urge you to try it out.

1. Make your approach
The first step is deciding how to approach someone and begin a conversation with him or her. If you are in a panel session, approach a speaker and say, "I have a question and I would like to hear your thoughts." This shows the panelist that you value his or her opinion.

 If you are in an informal networking situation, try approaching a group and simply asking, "May I join you?" Remember, networking is about meeting new people. They want to meet you, too.

When deciding who to approach and how, ask yourself, "What’s the worst thing that could happen?" The very worst possibility is that the panelist or group isn't friendly, in which case you just move on. A better question to ask is, "What’s the BEST thing that could happen?" If you don’t put in the effort, you could miss out on great opportunities.

2. Have a conversation
After introducing yourself to someone and exchanging basic information, start asking him or her questions. I estimate that 90 percent of networking is showing interest in other people, so be sure to focus on the person to whom you’re speaking. Sometimes conversation flows naturally, but other times it might take more effort. Here are some good questions to get a dialog started: 

What are you currently working on?
• What result do you expect to see?
• What has challenged you?
• What has been your biggest success?
• Is there anyone here you hope to meet?

3. Follow up
When it is time to move on, exit the conversation by simply saying, "It was nice to speak with you. May I have your business cards/emails? I need to see a few more people today, but we should get in touch." Make sure to follow up:

• Write down a relevant detail from the conversation as soon as possible. This will help you remember the conversation and reconnect with that person later.
• Within two days, make contact and mention a specific point that you discussed. If you meet a lot of people, prioritize your list and contact the individuals you deem most likely to be helpful first. Contact the others at a later time.
• Make an effort to keep in contact with important people. Don't let them forget about you.

Arlene Smith (arlsmith@umich.edu) is a research fellow in the department of internal medicine at the University of Michigan, U.S.A.

 

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